CALS Communications leads efforts in media relations, marketing, web communications, social media and digital media for the College of Agricultural and Life Sciences and UI Extension. This unit is responsible for developing and implementing communication and marketing strategies to enhance and support college strategic goals through the promotion of research, teaching and extension programs.
Services we provide
Fill out our Project Request form for assistance with marketing materials such as flyers, brochures, infographics, promotional items, advertisements, graphics, etc. Amy Calabretta is the marketing and communications manager for the College of Agricultural and Life Sciences and University of Idaho Extension.
Contact Amy at 111-111-5067 or [email protected].
We provide news, public information and media relations support for college and extension programs and events. Bill Loftus is the public information officer and produces news releases and assists media by providing information and arranging interviews with faculty and staff.
Contact Bill at 111-111-7694 (work), 111-301-3566 (cell) or [email protected].
Media relations tips for UI Extension county offices.
CALS Communications manage the main CALS and UI Extension social media channels, including Facebook, Twitter, YouTube, Instagram, Pinterest, Flickr and Snapchat. We actively work with departments and organizations on and off campus to promote CALS and Extension activities on these channels. If you have an item you’d like help promoting, please email [email protected].
Visit the University of Idaho social media website for more information on policies and procedures.
If you or your department, research team or Extension program has news that you think may be worthy of sharing with internal or external audiences, we want to hear from you. Some of the ways your information may be used include:
- News stories to the public
- Internal communications
- Social media posts
- Messages to stakeholders, donors and alumni
- Marketing materials
Send your ideas to [email protected].
We are responsible for the development, oversight and maintenance of CALS and UI Extension websites. Our team has access to Google Analytics and SurveyGizmo tools. We can also assist with customized HTML emails that are sent through MailChimp for tracking analytics.
Contact team (Amy, Debra and Michelle) by emailing [email protected].