University of Idaho
students walk on University of Idaho campus

Visit U of I

Learn about the many reasons the University of Idaho could be a perfect fit for you. Schedule Your Visit

Parents on campus during orientation

Homecoming Oct. 1-7

Join other Vandal families for a week of celebration and Vandal traditions. View Calendar

campus full of students

U of I Retirees Association

UIRA has a membership of nearly 500 from every part of the University. Learn More

Students participate in the TRX wellness class at the Student Recreation Center

Campus Recreation

Gym memberships and wellness class passes are available for faculty, staff and their spouses. Get Healthy

Editorial Guidelines

When we write for our audiences, every word counts. Editorial guidelines help ensure quality copy, consistent style, a clear voice and cohesive messaging that supports the University of Idaho brand across all marketing and communication materials.

The Editorial Style Guide offers guidelines for the appropriate use of style, grammar and common university terms. We also use  and .

When you’re writing for U of I, keep these guidelines in mind:

  • Become familiar with the U of I brand voice. Infuse it into everything you write.
  • Write to your audience. Focus on what’s important to them and how to frame your message in a way that connects to them.
  • Avoid sales speak, buzz words and jargon; use genuine, conversational, approachable language.
  • When appropriate, write in first- and second-person with terms like "you," "we," and “our” to personalize your message and engage your readers.
  • Include information that supports and highlights your program’s or service's unique strengths.
  • Make it readable: Write with an active voice, using short sentences and easily understood words.
  • Make it look readable: Use subheads and brief paragraphs to organize text into manageable, informative sections. Sometimes it helps to write the subheads first and fill in the details later.
  • Tell your readers what you want them to do with a call to action (CTA). For example, you might want them to fill in the response card and mail it; call for more information; or visit your website.


University Communications and Marketing

Phone: 111-111-6291

Fax: 111-111-5841

Email: [email protected]