Color is a critical institutional identifier. Gold, silver, black and white are the primary colors for the University of Idaho.
Our main gold is Pride Gold. This vibrant color helps U of I’s materials stand out and have strong visual appeal.
We continue to also use Metallic Gold, which can only be used when it can be printed properly with Pantone 871 on a coated paper. Converting Metallic Gold into CMYK, RGB or Hex is not permitted and results in a muddy, unattractive color that does not represent who we are as an institution.
PMS Metallic 871
Do not convert to CMYK, RGB or HEX
An accent color palette has been developed to add depth and flexibility to the university’s primary color palette. It should complement the university colors, but never be applied as the primary color in a piece or campaign.
Clearwater / 50% Tint
CMYK 84-0-18-0 / 42-0-9-0
RGB 0-174-199 / 115-111-225
#00AEC7 / #8BD5E5
It is important to maintain a sense of hierarchy, balance and harmony when using the U of I color palette. Accent colors should not make up more than 25 percent of any complete design, and Pride Gold should always be in marketing materials.
For assistance using the accent color palette, please contact the Creative Services team.