Official University Logos
The University of Idaho logomark — which includes the “University of Idaho” wordmark and the “I” — is a powerful symbol of our great university. As the most recognized brand element, the U of I logo should always be used consistently:
- The university’s logos and graphics are registered trademarks and should not be altered. We do not permit the development or use of alternate logos.
- The vertical stacking of the “I” over the wordmark is the preferred orientation, but there are also horizontal options.
- The University of Idaho wordmark should never appear alone (always with the “I”), but the “I” may sometimes be used alone as a graphic element.
Gold and silver have been with the University of Idaho since its founding. The primary logomark colors are Pride Gold and black. When metallic spot color printing is available, Metallic Gold may be used. Options are available to render the logomark with black or white text.
Pride gold and black
Metallic gold and black
Pride gold and white
Metallic gold and white
The “I” letterform is carefully designed for consistency and broad recognition. It is built to exact specifications and should not be modified or changed in anyway. The image to the left shows line weights and dimensions.
Our logo is the symbol of the university and must be used consistently. There are two acceptable versions of the logomark: The primary vertical stacking and an alternate horizontal version.
Always separate the U of I logo from other accompanying text and graphic elements by a minimum specified distance of clear space. The distance of clear space is defined by the height of the lowercase “v” letter in the wordmark.
Altering the logo can cause misunderstanding and confusion about the university brand. Modifying or obscuring the logo in any way is not permitted.
Do not move or remove logo elements.
Do not show the logo in colors other than the official logo colors specified in this guide.
Do not position logo at an angle.
Do not distort the logo.
Do not alter the "I" symbol.
Do not use the wordmark without the "I" symbol.
Do not typeset the wordmark.
Do not place the logo on a distracting background.
Do not place a drop shadow on the logo.
Do not encroach on the clear space requirements detailed above.
The university seal is reserved for use by the Office of the President and the Board of Regents. It can only be used for business, legal and invitational communications, awards and diplomas. It can be used to brand formal invitations and formal institutional events, such as commencement.
For general use, the approved color options for the seal are black or Metallic Gold. Gold foil is also permitted as a print method for the seal.
The seal is not available for download. To request it, contact Creative Services.
Metallic Gold Seal
Black and White Seal
Reverse White or Foil Seal